The objective of the Scheme is önancial inclusion, women empowerment and effective service delivery. It is the örst of its kind direct beneöt transfer scheme in the country. Bank Account and Bhamashah Card to be made in the name of the lady of the house that empowers her to be the decision-maker for the family, for effective use of all cash and non-cash beneöts under various public welfare schemes of the government. The Card to be used for transferring of all cash beneöts directly to the bank accounts of the beneöciary and also for transfer of non-cash beneöts of various government schemes. Thus, the Scheme aims at making every woman empowered, capable and independent.

Benefits of the Scheme

  • Ensuring empowerment of women
  • Financial inclusion for all sections of the society
  • End-to-end service delivery platform for cash and
    non-cash beneöts with complete transparency and
    real-time delivery
  • Closer-to-home banking services to citizens
  • A unified platform for a large number of schemes
  • Includes both family and individual beneöciary schemes

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